Heineken shows how to settle differences: build a bar, mend fences & have a beer (WATCH!)

posted by Ron -

Usually beer ads are loaded with partying, frivolity & innuendo. Heineken opted for a sociology experiment, of sorts: to introduce two people who aren't aware of their polar opposite views on hot-button issues, have 'em work together on a couple of projects, then watch a video of each other professing their opposite views.  Then, they're invited to sit down and have a beer & discuss. 

What happens then ... well, is pretty cool.

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